Email marketing is hands down the most potent and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold the candle to just how effective list marketing can be.

It's easy to see why, survey after survey, marketing firms keep putting email marketing at or near the top of their advertising preferences. Here are the reasons why.

Through email marketing, you can get in front of the eyeballs of your audience members anytime, anywhere. That's right. You can be at a beach in the Bahamas somewhere writing an email update.

Plug that into your email service provider and your audience, regardless of where they may be in the world and irrespective of what they're doing, are sure to get your email. After all, most people check their email inboxes. Isn't that awesome?